Tech giant Amazon will offer $10 in promotional credits if you enroll your Palm Prints in its checkout-free stores and link it to your Amazon’s account, media reports said on Tuesday.
Last year, Amazon introduced its new biometric palm print scanner, the Amazon One, so that customers could pay for goods in certain stores by simply waving their palm print on one of these scanners.
As of February, the company has expanded its Palm Scanner to other Amazon grocery, book and 4-star stores in Seattle, TechCrunch reports.
According to the report, it has since expanded its biometric scanning technology to its stores across the US, including New York, New Jersey, Maryland and Texas.
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Retail and Cloud Giant said its Palm Scanning hardware captures the subtle features of your palm, both surface-area details like lines and ridges as well as subcutaneous features like vein patterns, to create the signature of your palm. which is stored in the cloud and used to verify your identity when you are in one of its stores.
The report says that Palm Print cannot do much on its own. Although firm said it uses an unspecified subset of anonymous palm data to improve the technology. But by linking it to your Amazon account, Amazon can use aggregated data, such as purchase history, to target ads, offers and recommendations to you over time.
Amazon also said that it stores Palm data indefinitely, unless you choose to delete the data, when there are no outstanding transactions left, even if you’ve been doing this for two years, the report said. Do not use the feature.