If TikTok is anything to go by, everyone’s a trailblazer. Slippers just so happen to be this season’s coolest shoe trend, while hooded dresses are reigning supreme. But when it comes to things you can wear, nothing has gone viral quite like perfume.
Maison Francis Kurkdjian’s Baccarat Rouge, for instance. Amassing an enormous 285.6 million views, it’s so intoxicating that one influencer hints that smelling it is like having an out-of-body experience. Then there’s Phlur’s Missing Person, said to reduce people to tears (in a nice way).
It feels great to be in the know. There’s something personally affirming about being chased down the street by someone who simply
must know what fragrance you spritzed on this morning. But with viral status often comes a worldwide sell-out, and that’s no fun at all.
If you’re on the hunt for a new perfume that’ll turn heads and establish you as a serious trendsetter, let Refinery29’s beauty editor friends point you in the right direction. Here are the shiny new fragrances that are so good, everyone is bound to start talking about them sooner or later. Get them while you can.
There is a lot of product out there — some would say too much. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team, but if you buy something we link to on our site, Refinery29 may earn commission.
This story was originally published on Refinery29UK.
“I think Byredo’s Eyes Closed could be the next Baccarat Rouge because it smells like opulence and
actual money. I’ve yet to find someone who doesn’t like it. When I first sprayed it in the office before Christmas it was an instant hit and everyone wanted a spritz. It’s warm and slightly smoky but in an expensive way, rather than like an open fire. I also find it quite clove-y (although clove isn’t listed as an ingredient). This makes it feel more herbaceous and suitable all year round.” — Tara Ledden , beauty editor at Fabulous magazine .
If you have less to spend, try Zara Ebony Wood, $19, with similar notes of clove and wood. Byredo BYREDO Eyes Closed Eau de Parfum, $, available at Bloomingdale’s
“To me, there’s something both nostalgic and sumptuous about cherries. If you grew up with a
Baby All Gone doll, you’ll no doubt remember the jar of ‘Baby Cherries’ that accompanied her. In a satisfying click, they would disappear from the magnetic spoon when you put it to her mouth and magically reappear when you dipped the spoon back into the jar. But it’s their smell — tooth-achingly sweet yet seriously comforting — which lingers in my memory.
Fast-forward three decades and I now mainly associate cherries (in particular lush maraschino cherries) with the most decadent of cocktails. You know them. They’re steeped in a glug of brandy with a heavy helping of sugar syrup.
Tom Ford’s Cherry Smoke evokes nostalgia at first but the artificial cherry spritz dries down to something warm and all-encompassing thanks to the slightly charred element (that’ll be the smoke wood accord offset by leather).
This perfume is eye-wateringly expensive but it has clung to my coat since I hunted it down at Selfridges a few days ago. Now, it’s a lot less smoky and more sweet and floral. It’s certainly a grown-up cherry scent that lingers beautifully on clothes. If you want something very similar that lasts even better on your skin, it has to be Kayali’s Lovefest Burning Cherry.”
— Jacqueline Kilikita, deputy beauty director, Refinery29.
If you have less to spend, try Kayali Lovefest Burning Cherry 48 Eau de Parfum, $118, with similar notes of cherry and wood. Tom Ford Cherry Smoke, $, available at Sephora
“Let’s talk about this bottle first: it’s tall and ornate, matte white with thin gold coils ribboning from top to bottom so you know it’s Dior. Despite the opulence (I should note, it’s a $90 perfume), I find myself reaching for this constantly, even on mornings when I’m just working from my kitchen island and want to smell fresh without running the risk of giving myself a headache or making my oatmeal taste off.
Because it’s a water-based perfume and not an alcohol-based one, the scent is one of the lightest and airiest I own, making it great for perfume layering, which is fun! There’s floral in there but it’s not obvious. Instead it’s like a bouquet that’s sitting on a farmer-style table. It adds something lovely but you almost don’t even notice it.” —
Megan Decker , beauty editor at Refinery29.
If you have less to spend, try Zara Femme Summer, $17, with similar notes of jasmine and magnolia. Dior J’adore Parfum d’Eau, $, available at Sephora
“#PerfumeTok already loves this chic brand from fashion veterans Matthew Herman and David Kien (their candles are often posted and praised on the app). This perfume is an elevated rendition of their bestselling candle of the same name, and like Baccarat Rouge, it evokes a feel of luxury thanks to its wood and amber notes.
Hinoki Fantôme marries warm Japanese hinoki wood with smoked leather. This particular wood is said to induce relaxation and evoke a meditative, calming clarity. I predict it will gain popularity online and IRL this month and beyond. I saw someone liken it in a TikTok video to a “trendy underground New York city bar”, perhaps thanks to the tobacco leaves, spice, and patchouli smoke.
The price point puts this scent in the fine fragrance category and while it’s worth the hype and price in my opinion, owning a little piece of a trendy, cool brand speaks to the aspirational aspect of many a
#GRWM video. The pink and black glass bottle is equally boujee, too.” — Jenny Brownlees , freelance writer and editor.
If you have less to spend, try Molton Brown Tobacco Absolute Eau de Toilette, $80, with similar notes of leather and tobacco. Boy Smells Hinoki Fantôme Eau de Parfum, $, available at Sephora
“If you’re not already on the Phlur train, hop on board. The fragrances really do live up to all of the TikTok hype. Most recently, the brand came out with Tangerine Boy and I’m not sure how it’s possible but they nailed my ideal scent profile.
I am a huge citrus scent lover but tend to only wear those orangey notes in the spring and summer. However that is about to change, thanks to this new launch from the brand. It is as warm as it is citrusy — the brand describes it as a ‘citrus spice’. Think: clean, refreshing but with a warmth to it that you wouldn’t typically find paired with lemon or ginger.
There are notes of black pepper, amber and moss, as well as apple, tangerine and jasmine petal. The top citrus note is lemon but there’s nothing sour about this fragrance. Like other Phlur fragrances, it reminds me of a memory from childhood, like a scent my mum may have worn. I will absolutely be adding this to my winter rotation. Heck, maybe it’ll become my new go-to, year-round.” —
Sara Tan, beauty director, Refinery29.
If you have less to spend, try Kate Spade Truly Joyful Eau De Toilette 75ml Spray, $35, with similar notes of spiced orange. Phlur Tangerine Boy Eau de Parfum, $, available at Sephora
“The perfumes I gravitate towards are the ones that have a sweetness to them without being too overbearing. I know I’ve found ‘the one’ when the scent becomes addictive and I find myself reaching for it on most days. That’s exactly how my love for Prada’s Paradoxe came about.
The floral-amber scent lingers all day, perfect for when you have plans straight after work but no time for a top-up. There’s already been quite a bit of buzz on TikTok in regard to this fragrance and I think that’ll only grow over the coming months (more so when spring arrives). It alludes to a sort of sweet but sexy aroma thanks to its notes of bergamot, pear, jasmine, and vanilla. Plus, the bottle (which stands on its side) couldn’t be more iconic, with Prada’s signature triangle logo. The aesthetic fits perfectly with some of TikTok’s hottest trends like
barbiecore.” — Vanese Maddix , freelance beauty & lifestyle journalist.
If you have less to spend, try Bon Parfumeur 002, $53, with similar notes of neroli, musk and amber or & Other Stories Neon Rush Eau de Toilette, $40, with jasmine and vanilla. Prada PradaParadoxe Eau de Parfum, $, available at Ulta
“Diptyque isn’t exactly a fragrance brand that needs a hard sell, right? Most of you would have had your interest piqued purely by the mention of its name, and this is ultimately because the brand doesn’t put a foot (or rather nose) wrong when it comes to crafting addictive and sensational scents.
Their latest limited edition, Eau do Son, is no different. Named after the Vietnamese seaside where one of Diptyque’s founders spent his childhood summers, it perfectly captures that tropical sea breeze due to a heady blend of tuberose, amber and jasmine but, crucially, doesn’t feel cloying. This is thanks to what can only be described as freshly squeezed orange. I very much doubt you’ll be able to try it without getting hooked.” —
Perdita Nouril , beauty editor at Women’s Health .
If you have less to spend, try Zara Tuberose Summer, $17, with similar notes of tuberose and amber. Diptyque diptyque Do Son Eau de Parfum 2.5 oz., $, available at Bloomingdale’s
TikTok influenced me here, and it influenced me here hard. Who doesn’t want to emulate a fabulously chic French woman wearing a big fluffy coat for a late night walk? I never really wanted to be a part of ‘French girl beauty’, but this musky perfume was my New Year’s Eve fragrance and it hasn’t really left my body since. With notes of bergamot, tuberose, and vanilla, it isn’t rose in the traditional sense — and that’s what I love about it. I get stopped constantly now, and I love that the bottle is pink and huge (if you buy the 100ml). Travel-friendly, not so much. But who needs a wallet when you smell this good?” — Amanda Mitchell , senior beauty writer & stories creator at Refinery29.
If you have less to spend, try & Other Stories Miami Muse Eau de Toilette, $40, with similar notes of florals, bergamot and musk. Narciso Rodriguez For Her Musc Noir Eau de Parfum Spray, 1.7-oz., $, available at Macy’s
Like what you see? How about some more R29 goodness, right here?
A Scent Mixer Predicts 2023's Top Perfume Trends
Missing Person: A Perfume That Broke The Internet
Can A Perfume Really Repel Mosquitos?