It’s arguably the ease of hair masks which has made them so desirable. They’re everywhere and there’s a large variety to choose from, for example, Garnier, who released their ‘Hair Food’ range in 2019, gave consumers five masks, each with different ingredients and focuses, to decide between. British beauty retailer Boots’ textured hair section — which continues to grow despite being significantly smaller than areas in-store for straight and wavy hair— boasts Black hair brands such as As I Am, Boucleme and Camille Rose Naturals, which has deep treatment masks in eight out of nine of their hair collections. More recently, Tracee Ellis Ross’ hair brand Pattern Beauty, not only offers different masks but includes them in hair care bundles that come with all the necessary products for your hair needs.