Jay Dharamshi, a hair specialist and the cofounder of SKY Clinic, agrees that there’s method in the viral hack. “There are lots of benefits to hair cycling as it basically involves using different products to target different concerns,” says Dharamshi. One day, your hair might be super oily and require a clarifying shampoo. Another day, the ends could feel dry and be in need of something more moisturizing. “Hair cycling is beneficial for all hair textures, for example straight, curly, thick and fine, as well as all types, like oily or dry,” says Dharamshi. Everyone has different requirements, though, so Lynton suggests chatting to your hairstylist if you don’t know where to start.